• Denay "Divine" Dominic

Jacqueline Howard Optimizes Your Operations

Jacqueline Howard partners with Online Business Owners, to optimize operations and systems as a Virtual Assistant. Providing strategy and tech support so that business owners can focus on operating in thier zone of brilliance, creating, and serving their customers well.


How did the idea for your business come about?

My business was born out of necessity. I was a stay at home, homeschooling mom of 4 children all under the age of 5. I tried selling on etsy but that required start up material cost that took from our already lean family budget. As providence would have it, a friend of mine had a growing online business and needed some administrative support. The early seeds of my business were planted in that season.


What was your key driving force to become an entrepreneur?

Moving my family from surviving to thriving and bringing other women up on the journey with me.


How did you come up with the name for your company?

I used my nickname and added & Company. It gives me options if I decide to pivot. JACQUIE & CO.


How did you raise funding for your venture?

Thankfully to start as an online service provider it does not require much start-up cost to get your first client.


How do you build a successful customer base?

The process of building a customer base is always evolving. The main way is through establishing authentic relationships with like minded people.


How do you market your business, and which tactics have been most successful?

The best marketing strategy is building strong relationships and excellent customer service. I care for my clients to the very best of my ability and continually work towards improving. They refer me to new clients and I repeat the process. The second method is by being a podcast guest.


How many hours a day do you work on average?

It is really hard to say, I really love what I do so sometimes I sneak in more work for fun. Most days I start by 9am and I break every 40 minutes. I end my day by three to give myself time to transition fully into mommy mode. I take most Fridays off unless there is a big launch.


What motivates you?

Knowing that my children are watching. Getting out of debt and frankly I just love the growth journey that comes with owning and operating a small business.


How do you generate new ideas?

Most often during times of solitude. However, I don’t get that often so most of my new ideas come during exercise or while taking a shower. Occasionally, when I am listening to a book or podcast something said triggers a thought.


What is your greatest fear, and how do you manage fear?

My greatest fear would be, to be on top of the world in my business but having lost touch and close connections with my family. I make it a point to spend time with them doing something they like and focus on them. As much as I love my business I make it a point to stop and just be present with them.


What is your favorite aspect of being an entrepreneur?

The fact that I can decide how much I want to make and go after it and the flexibility that it provides. The second would be the incredible people you meet on the journey.


What piece of advice would you give to college graduates who want to become entrepreneurs?

Start now. What are you good at? What is everyone coming to you for? What void or need do you see that could make life easier right where you are? Dig into those things a bit deeper there is likely something there.


If you had the chance to start your career over again, what would you do differently?

I would track my spending and be intentional about the relationships I built.


What would you say are the top three skills needed to be a successful entrepreneur?

Being Teachable, Persistent & Resourceful.


What entrepreneurial tricks have you discovered to keep you focused and productive in your day-to-day busy schedule?

Being well rested. Having a plan on paper not just in my head. Incorporating movement.


What key activities would you recommend entrepreneurs to invest their time in?

Taking care of their mind and body, loving on your clients, Marketing/ building relationships, and tracking their numbers and financials.


To work with Jacqueline check out her links below.


Jacqueline's Website

Jacqueline's Instagram